Logo & Brand Identity

Ask For Angela Belgium

Co-founded Ask for Angela Belgium with my sister, Laura Tilliet, bringing an international anti-harassment initiative to Belgium to help people feel safer in bars, restaurants and nightlife venues.

The initiative allows anyone feeling unsafe or threatened to discreetly request assistance from venue staff by asking for "Angela."

• Brand Identity & Art Direction: Developed a distinctive visual identity to establish a recognizable and consistent presence across Belgium.

• Communication & Awareness: Created campaign visuals, social media content and communication materials to raise awareness of the initiative.

• Creative Partnerships: Collaborated with advertising agency Air on the Brussels-based awareness campaign "Join The Fam."

• Social Impact: Helped introduce and promote a practical safety initiative within Belgium's hospitality and nightlife scene.
  

I developed a unique brand identity to uniform the ask for Angela movement in Belgium and create brand recognition and awareness. We collaborated with the agency Air Brussels on a Brussels-based campaign called « Join The Fam ».

---

Rôle

Designer