Selected Experience

2024 - 2026

Co-founded FLORA, an independent Brussels-based beer brand and creative collective bringing together electronic music, visual art and culture. Built around a range of flower-infused beers, the project developed into a platform for creative expression, cultural events and collaborations with local artists.

Lead the brand's creative direction, visual identity, packaging, marketing strategy and digital communication, overseeing everything from brand development and product launches to content creation, social media, e-commerce and partnerships.

Co-produce large-scale cultural events, exhibitions and FLORA.Radio, bringing together artists, audiences and brands through distinctive experiences.

Key achievements: Launched four beer references, produced over 45 events, built a community of 9,000+ followers and expanded distribution to more than 90 locations.

Silversquare

Marketing Coordinator & Designer
Brussels, Belgium

Worked across marketing, graphic design and brand communication for Silversquare, a Belgian coworking company, contributing to its visual consistency and communication across multiple locations.

Developed creative assets for digital and print campaigns, newsletters, social media, website content and Meta advertising. Collaborated on communication strategies, brand activations and community engagement initiatives.

Contributed to the organisation and promotion of major company events, including Silversquare's 15th anniversary, community gatherings and the openings of Brussels North, Antwerp, Guillemins and Louvain-la-Neuve.

Joined as a marketing and design intern before being offered a permanent position after one month.

Working with independent brands, entrepreneurs and creative projects to develop distinctive visual identities and digital experiences.

Projects range from brand identity and art direction to graphic design, motion graphics, digital campaigns and website design and development using Webflow, Framer and Shopify.

Combining creative thinking with hands-on execution, from early concepts and visual exploration to the delivery of functional, engaging brand experiences.